Event Suppliers: How to Create and Optimize Your Listing on The Event Supplier Network

1. Creating Your Supplier Listing

Follow these steps to create your listing and showcase your services to event buyers:

Step 1: Access the Listing Page

• After signing in to your account, navigate to your Account Dashboard.
• In the dashboard menu, click on “Add Listing” to begin.

Step 2: Enter Your Listing Information

You will be guided to a form where you can enter essential details about your services. Here’s how to fill it out effectively:

• Category: Choose the relevant category for your services (e.g., AV Production, Catering, Event Décor). If there are multiple categorues that would fit, create multiple listings to add to each category. 

• Gallery:  Add as many images and videos as you like. This will really help to highlight your business

• Title: Provide your business or trading name as the title for your listing.

• Location: Be as specific as you would like to be. You can input the exact address, or just the general area if you would prefer

• Website/Social media channels: Add as many as you can. This will help potential customers to get a really good idea of your business

• Opening Hours: Be as specific as you can as this will allow customers to know the best time to contact you.

• Keywords: Add relevant keywords that buyers might search for (e.g., “catering,” “AV setup,” “event décor”). 

• Description: In the description section, outline your services in detail. Consider including:

  • The types of events you specialise in (e.g., corporate, weddings, festivals).
  • The unique benefits your company offers (e.g., high-quality equipment, expert staff, timely delivery).
  • Any additional services that set you apart from other suppliers.

Step 3: Add Images and Videos

Visual content helps buyers understand your services better. You can upload both images and videos to your listing.

• Images: Add high-quality images of your work. This could include:
  • Photos of past events you’ve worked on.
  • Your equipment, setups, or team in action.
• Videos: Upload short video clips that demonstrate your services in action. This could be a highlight reel of events, testimonials, or a demonstration of your setup process.

2. Optimizing Your Profile

After creating your listing, optimize your account profile to build credibility and professionalism.

Step 1: Adding a Company Logo

To make your profile stand out with a professional appearance, add your company’s logo. Here’s how to do it:

• Go to Settings: In your Account Dashboard, click on “Settings”.
• Add Logo: Under Profile Image, upload your company logo.

A recognizable logo will help buyers remember your brand and add credibility to your listing.

Step 2: Include Contact Information

Make sure that your contact information is up-to-date and visible in your profile so buyers can reach you easily. Double-check your email address and phone number to ensure they are correct.

3. Managing and Updating Your Listings

After your listing goes live, keep it updated to maintain its visibility and relevance.

Step 1: Update Listings Regularly

• Regularly update your listing with new services, client reviews, or any significant changes to your offerings.
• If you offer seasonal promotions or special packages, mention them in the description and update images to reflect these changes.

Step 2: Gather and Display Client Testimonials

• Ask past clients to leave reviews on your listing. Positive reviews boost your credibility and increase the likelihood of inquiries from event buyers.
• Display testimonials in your listing to show your past successes and client satisfaction.

4. Maximize Your Listing Visibility

Upgrade to Featured Listings:

To get your listing seen by more buyers, consider upgrading to a Featured Listing. Featured listings appear at the top of category pages and in buyer searches, giving you more visibility.

Submit Event Proposals:

Keep an eye out for event briefs from buyers. These are requests from event organizers looking for specific services. You’ll be able to submit your interest and proposals directly to the buyer through the platform.

5. Responding to Buyer Inquiries

When buyers contact you through the platform, respond promptly and professionally. Prompt responses show reliability and improve your chances of securing the contract.

• Access Messages: You can view and respond to inquiries in the Messages section of your dashboard.
• Follow Up: If a buyer asks for more details, follow up quickly to ensure you maintain their interest.

6. Best Practices for Your ESN Listing

• Use High-Quality Images/Logos: Invest in professional photography and videography to showcase your work in the best light.
• Be Responsive: Reply to buyer inquiries quickly and professionally.
• Keep Your Listing Updated: Always keep your service descriptions, pricing, and portfolio current.

By following these steps, you’ll create a listing that captures buyer attention and helps grow your business through the Event Suppliers Network.

If you have any further questions, please reach out to our support team directly. Happy listing!