In an age where we’re flooded with content, contacts, and online communities, many business owners—particularly in the fast-moving events industry—are asking:
Are trade associations still worth it?
It’s a fair question. But to answer it properly, we first need to understand what a trade association actually is, and what role it plays in helping businesses grow.
What is a Trade Association?
A trade association is an organisation founded and funded by businesses that operate in a specific industry. Its main purpose is to support, represent and advance the collective interests of its members. This can include:
- Lobbying and advocacy
- Networking and collaboration
- Training and education
- Standard-setting and best practices
- Marketing and promotion
- Access to exclusive resources and industry insights
In short, trade associations exist to provide a united voice, a central hub of knowledge, and a support system that individual businesses can rarely access on their own.
What Are the Benefits of Joining One?
Despite the rapid growth of online networking and digital marketing platforms, the value of trade associations remains strong—especially in industries like events, which rely on trust, relationships, and reputation.
Here’s what the numbers tell us:
🔹 76% of businesses say that joining a trade association increases their credibility within the industry.
🔹 Companies that are members of trade associations are 63% more likely to be chosen by buyers, particularly in competitive tenders where credibility matters.
🔹 80% of association members say that the greatest value lies in networking and connection.
🔹 65% report direct ROI through access to leads, contracts, or promotional opportunities.
Beyond these stats, the true value of trade associations often lies in what happens behind the scenes—the advocacy work, policy influence, and strategic relationships that help protect and grow the industry as a whole.
So, Are They Still Worth It?
The answer depends on the association itself. If the organisation is active, member-focused, and delivers real value in return for your investment, then yes, they are absolutely worth it. Especially in sectors like events, where collaboration and visibility can directly impact your bottom line.
But it’s important to remember: a trade association should never just be a logo on your website or a once-a-year networking event. It should be an engine for growth.
And That’s Exactly What We’re Building at ESN
At The Event Suppliers Network (ESN), we’re not just creating a directory—we’re building a movement. Our goal is to support, amplify and connect every part of the event supply chain.
As we grow, our mission is clear:
✅ To become a voice for our members
✅ To advocate for higher standards, fairer practices, and better visibility
✅ To offer training, education, and real-world opportunities
✅ To be the place where suppliers are seen, respected, and supported
In short, we aim to be the trade association the events industry needs—practical, inclusive, and built around community, connection, and collaboration.
So if you’re looking for more than just a listing…
If you want your voice heard, your business seen, and your network expanded…
Then you’re in the right place.
